Adobe Analytics · Rate Limits

Adobe Analytics Rate Limits

Adobe Analytics enforces request rate limits per Adobe IMS organization / company. Reporting API 2.0, Bulk Data Insertion, Livestream, and Data Repair each have their own throttling envelopes; sustained excess returns 429. Limits apply across all keys for a single company.

3 Limits Throttle: 429
Rate LimitingAnalyticsWeb Analytics

Limits

Reporting API 2.0 throttling company
requests_per_minute
see https://developer.adobe.com/analytics-apis/docs/2.0/
Per-company-scoped rate limits enforced by the Reporting API; sustained excess returns HTTP 429 with a Retry-After header.
Bulk Data Insertion API company
requests_per_minute
see https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/data-ingestion/
Bulk ingestion accepts compressed batches; per-file size limits apply.
Livestream API company
concurrent_connections
see https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/
Long-lived streaming connection with per-company concurrency caps.

Policies

Backoff Strategy
Exponential backoff with jitter; honor Retry-After when present.
Per-company scope
Limits are aggregated across all OAuth/JWT credentials issued under a single Adobe IMS organization, not per API key.
Async reporting
Long-running reports should use the asynchronous reporting endpoints to avoid synchronous throttling.

Sources