Adobe Launch · Rate Limits
Adobe Launch Rate Limits
Adobe Launch / Experience Platform Tags has two distinct surfaces: the Reactor API (administrative; CRUD on properties, rules, builds) and the tag-delivery CDN (visitor-side library fetch). Reactor enforces per-IMS-organization throttling; CDN delivery has no per-customer rate limit beyond standard CDN protections.
2 Limits
Throttle: 429
Rate LimitingTag ManagementExperience Platform
Limits
Reactor API ims-org
see https://developer.adobe.com/experience-platform-apis/references/reactor/
Per-organisation throttle on administrative operations (create property, add rule, publish library, etc.).
Tag-delivery CDN edge
see Adobe Edge CDN protection
CDN-served library fetch with standard edge protections; not separately metered.
Policies
Backoff Strategy
Exponential backoff with jitter; honor Retry-After when present.
Build pipeline pacing
Library publish operations are async; poll the build endpoint rather than retrying create-build calls.
IMS-org scope
Reactor throttling aggregates across all credentials issued under a single Adobe IMS organization.